Effective date: September 26, 2026
Acrely measures land area and distance on your iPhone. It has no accounts, no login and no server of its own. This policy is short because there is very little to describe.
Everything you create. Your measurements, meaning the coordinates of every corner, names, notes, colours, photos you attach and the units you prefer, are stored only in the app's own storage on your iPhone. They are not uploaded anywhere, and we cannot see them.
If you delete the app, that data is deleted with it. Export your measurements first (KML, GeoJSON, CSV, GPX or PDF) if you want to keep them.
Acrely asks for location access "while using the app" for one purpose: to show where you are on the map, so it opens on your own ground instead of making you hunt for it. Your position is never part of a measurement, which is built from the corners you place yourself. It is never transmitted to us or to anyone else.
Acrely never uses your location in the background. The app does not request or hold any background capability, so nothing is collected once you leave the app. You can decline location access entirely and still measure everything, by drawing on the map.
If you attach a photo to a measurement, the app copies it into its own storage on your device. Photos are never uploaded. Acrely does not read your photo library beyond the images you pick.
Maps and satellite imagery come from Apple Maps (MapKit), which is part of iOS. When the map loads imagery for the area you are viewing, that request is handled by Apple under Apple's privacy policy. We receive nothing from it.
Acrely Pro is billed by Apple. Purchases are processed by Apple and managed through RevenueCat, which tells the app whether your subscription is active. RevenueCat receives an anonymous identifier and your purchase status. It does not receive your name, your email, your location or any of your measurements.
If you installed Acrely after tapping an Apple Search Ads advert, Apple's AdServices framework gives the app a token saying which advert it was, and that campaign and keyword is stored alongside your anonymous RevenueCat identifier so we can tell which adverts pay for themselves. This is Apple's own measurement, on the device, and it identifies the advert rather than you.
We advertise Acrely on Facebook and Instagram. To learn which of those adverts lead to installs and subscriptions, the app includes the Meta SDK. It sends Meta a small set of app events: that the app was installed and opened, and when a subscription is purchased, with its price. Meta uses these events to measure and improve our adverts.
Your choice. The second time you open Acrely, iOS asks whether you allow tracking. If you tap Allow, Meta may also receive your device's advertising identifier (IDFA), which lets it connect the install to the advert you saw. If you tap Ask App Not to Track, no advertising identifier is shared and Meta only learns about the install through Apple's privacy-preserving SKAdNetwork, which reports on the advert without identifying you. You can change this at any time in Settings > Privacy & Security > Tracking.
Meta never receives your measurements, your fields, your location, your photos, your name or your email.
If you use Acrely without a subscription, the app shows ads from Google AdMob: an ad when you return to the app, and, only if you choose to watch one, a video ad that unlocks one more saved measurement. Subscribers see no ads at all.
To serve and measure these ads, Google receives information about your device and the ads shown: device type and operating system, approximate location derived from your IP address, the app, and how you interacted with an ad. If you allowed tracking when iOS asked, Google may also receive your advertising identifier (IDFA) and use it to show more relevant ads; if you did not, ads are not personalised with it. In the European Economic Area, the United Kingdom and Switzerland, Google's consent form asks for your choice before any ad is requested, and you can change it at any time under Settings > Ad privacy choices in the app.
Google never receives your measurements, your fields, your photos, your name or your email.
We do not collect analytics of how you use the app, we do not build a profile of you, and we do not sell your data. The advert measurement described in sections 5 and 6 and the in-app ads described in section 7 are the only data that leaves your device, and none of it includes your land.
Acrely is a tool for measuring land and is not directed at children under 13.
Because your measurements never leave your device, there is nothing for us to export or delete on your behalf. Deleting the app removes everything. To stop advert tracking, turn off tracking for Acrely in Settings > Privacy & Security > Tracking. To stop ads entirely, subscribe to Acrely Pro. If you have a question about this policy, write to us.
If this policy changes, the effective date above changes with it.